Elfwork Marketing and Information Services

Professional Autobiography

I am an experienced information seeker, who has worked enthusiastically to share my passion for finding knowledge for more than three decades, first in secondary research and then in primary research.

I've worked in the marketing/marketing research business for almost 20 years.  I have experience on both the client and supplier sides.  The positions I've held incorporate all aspects of research, including: proposal writing, methodology and questionnaire design, data collection, analysis and reporting.  I have worked primarily with clients and for companies in the IT industry but also has exposure to research in other industries, including: CPG, Healthcare, Hospitality, Media/Entertainment, Pharmaceuticals, Telecom and Utilities.

In addition to extensive work experience, I am well grounded educationally, with an MBA from Iona College, New Rochelle, NY and doctoral courses in research methods and statistics completed at Rutgers University, New Brunswick, NJ.  I also have a Masters in Library Science from SUNY College at Geneseo, NY.

In order to get a better understanding of the creative side of business communications that are evaluated with marketing research, I completed a certificate in Graphic Arts from the Atlanta College of Art, Atlanta, GA.

Most recently, I was on contract as a Marketing Research Analyst for LexisNexis, a leading provider of fee-based legal research services.  In this position, I conducted web-based marketing research studies for internal clients.  The extent of this position includes: determining appropriate methodology, designing and programming questionnaires using Market Tools, building and launching sample within Market Tools, using the Market Tools reporting element to produce cross tabulations, designing and writing reports and presenting these reports to the internal client.

I worked as a Senior Research Associate at TNS (now Kantar WPP) for nine years, until impacted by lay-offs, conducting marketing research studies for external clients in a variety of industries including: IT, CPG, Financial Services, Hospitality and Pharamceuticals.  Prior to that, I was the Marketing Research Manager at Ross Systems, an ERP software company.  In that role, I supported senior management and marketing product managers by supplying primary and secondary information to support both strategic and tactical decision making.

Additionally, I was the Senior Project Manager/Analyst at Specifics, Inc., a marketing research firm that works exclusively with IT software and services organizations.  In this position, I gained experience conducting IDI’s for Won/Lost sales analyses.  I also worked as a Marketing Information Specialist for the Business Forms and Systems Division of Moore Corporation (now incorporated into RR Donnelley), a former Fortune 500 company, and as an Account Manager/Trainer for NOTIS Systems, a company that develops ERP-type software for academic libraries.

Finally, I began my career working as a reference librarian in academic and public libraries, an Adjunct Assistant Professor of Business Information Systems and a trainer of library management software.