Elfwork Marketing and Information Services

Elfile1222@hotmail.com

elfwork.com Functional summary
		Library/Education-related experience: 10+ years as a Reference Librarian in college/university libraries. 2 years as a software trainer for a library management software company. 4 years as an information specialist in a corporate marketing department, created/maintained a marketing information center. 2 years experience teaching a course at the college level. 2 years experience working as a Reference Librarian in public libraries, part time. More than 15 years experience in Marketing and Marketing Research on both the client and supplier sides of the industry, in a variety of industries and on both the back-end and front-end of the shop. ü Conducting ad hoc and tracking analysis of market segments, perceptions, potential and opportunity, product/service awareness and usage, customer and employee satisfaction across a variety of industry sectors, including: IT, CPG, Telecom, Media/Entertainment, Financial Services, Hospitality, Retail. ü Developing a proficiency in marketing research methods and statistical analysis. ü Organizing and working trade shows. ü Planning and attending user group meetings and workshops. ü Creating brochures, newsletters, and other marketing communication pieces. More than 15 years experience in the Information Technology industry. ü Using a variety of software packages, including: SPSS, Microsoft Office (Word, PowerPoint, Excel, Outlook), Market Tools. ü Searching the Internet for industry-specific and business-related information. ü Interfacing with clients, suppliers, senior management, sales and product development. More than 15 years honing skills in customer and employee relationship management, problem-solving, and interviewing techniques. Certificate in Graphic Arts. Worked with Photoshop, Illustrator, Pagemaker and other Adobe software. Worked on Mac’s as well as PC’s to create logos, ads and other business communications.
elfwork.com Education
	Graphic Arts certificate, Atlanta College of Art, Atlanta, GA: e-portfolio can be viewed at www.elfwork.com Doctoral courses in research methods and statistical analysis at Rutgers University, New Brunswick, NJ M.B.A. Iona College, New Rochelle, NY M.L.S. State University of New York College at Geneseo, NY B.A. State University of New York College at Geneseo, NY
elfwork.com PROFESSIONAL EXPERIENCE
		LexisNexis, US Legal Markets Division, home-based office, Marketing Research Contractor, 6/09-2/10 LexisNexis, USLM, is a leading provider of information solutions for legal research ü Manage and conduct marketing research projects for internal clients: including choosing methodology; survey design and programming, internal sample request and panel management; banner and table design and analysis; report design, writing and delivery of results. ü Write RFP’s, review proposals and select vendor for projects that are conducted by external research suppliers and/or panels. ü When applicable, research secondary and syndicated sources to support primary research findings. TNS, Horsham, PA, Senior Research Associate, 12/99-11/08 TNS is a world-wide supplier of marketing research. ü Conduct marketing research projects for a variety of industries, including: IT, CPG, Telecom, Media/Entertainment. ü Manage research projects from proposal to delivery, including questionnaire design and methodology selection. ü Analyze data collected, design presentations and write reports based on results of the research. ü Recommend needed course of action based on research results. ü When applicable, research secondary and syndicated sources to support primary research findings. Ross Systems, Inc., Atlanta, GA, Marketing Research Manager, 10/98-12/99 Ross Systems is an ERP software solution that specifically targets process manufacturing organizations. ü Support product managers in carrying out the product management life cycle and senior management in reaching their objectives by analyzing and presenting information. ü Support the secondary information needs of sales, product marketing and senior management by searching online databases and being the liaison to external research analysis companies, like Gartner Group. ü Manage customer database. ü Supervise people working on marketing research activities, develop and implement corporate marketing research plan, create and manage marketing research budget and conduct analysis of market segments and market potential. Specifics, Inc., Atlanta, GA, Senior Project Manager/Analyst, 10/94-10/98 Specifics, Inc. is a boutique marketing research firm that services primarily software and IT Services organizations. ü Manage all aspects of proprietary market research projects from inception to presentation. ü Manage the people working on each project, coordinate trade show activity and follow-up, develop corporate communications. ü When applicable, research secondary and syndicated sources to support primary research findings. Moore Corp., Lake Forest, IL, Marketing Information Specialist, 12/90-8/94 Moore Corp. (now incorporated into RR Donnelley) produces business forms and information systems. ü Create/maintain a corporate marketing information center. ü Support product managers in carrying out the product management life cycle and senior management in reaching their objectives by analyzing and presenting information. ü Support the secondary information needs of sales, product marketing and senior management by searching online databases and being the liaison to external research analysis companies, like Gartner Group. ü Layout editor for departmental newsletter, help plan Quality Forum and serve as Quality Council representative. NOTIS Systems, Inc., Evanston, IL, User Services Librarian, 7/88-12/90 NOTIS Systems, Inc. is an integrated library management software program. ü Provide onsite training and telephone support to academic librarian customers. ü Troubleshoot and test software. ü Develop and promote training materials. ü Plan and work at user group programs, workshops and trade shows. Other Work Experience: Trinity College, Deerfield, IL, Part-time Reference Librarian, 1992-1994 Rutgers University, Douglass College Library, New Brunswick, NJ, Reference Librarian, 1984-1988 Iona College, New Rochelle, NY, Reference Librarian, 1978-1984 Iona College, New Rochelle, NY, Adjunct Assistant Professor, Management Information Systems, 1982-1983 Yonkers Public Library, Yonkers, NY, Part Time Reference Librarian, 1980-1982

More than 15 years experience in the Information Technology industry.