Elfwork Marketing and Information Services


Functional Summary

 

Library/Education-related experience:

  • 10+ years as a Reference Librarian in college/university libraries.
  • 2 years as a software trainer for a library management software company.
  • 4 years working as the information specialist in a corporate marketing department, created/maintained a marketing information center.
  • 2 years experience teaching a course at the college level.
  • 2 years experience working as a Reference Librarian in public libraries, part time.

More than 15 years experience in Marketing and Marketing Research on both the client and supplier sides of the industry, in a variety of industries and on both the back-end and front-end of the shop.

  • Conducting ad hoc and tracking analysis of market segments, perceptions, potential and opportunity, product/service awareness and usage, customer and employee satisfaction across a variety of industry sectors, including: IT, CPG, Telecom, Media/Entertainment, Financial Services, Hospitality, Retail.
  • Creating brochures, newsletters, and other marketing communication pieces.

More than 15 years experience in the Information Technology industry.

  • Using a variety of software packages, including: SPSS, Microsoft Office (Word, PowerPoint, Excel, Outlook), Market Tools.
  • Interfacing with clients, suppliers, senior management, sales and product development.

More than 15 years honing skills in customer and employee relationship management, problem-solving, and interviewing techniques.

 

Certificate in Graphic Arts.  Worked with Photoshop, Illustrator, Pagemaker and other Adobe software.  Worked on Mac’s as well as PC’s to create logos, ads and other business communications.